Magnus Køber

Magnus Køber is a co-founder and Chief Product Officer at Nyby. He leads product development and works at the intersection of user needs, strategy, and technology to build solutions that work in practice and deliver measurable results.

Magnus has strong expertise in modern product management and innovative service development. He is focused on making complex needs easy to understand and easy to act on, and on ensuring that product, methodology, and implementation are closely aligned. At Nyby, he works in particular on developing the platform for task-based collaborative networks, with a clear focus on impact, scalability, and a strong user experience.

Core expertise

- Product strategy and product management
- Service design and user experience
- Prioritisation, value realisation, and continuous improvement

What drives me

I am driven by building solutions that make it easier to deliver better services with the resources we already have. When needs grow and capacity is under pressure, collaboration and task-sharing have to work seamlessly in everyday practice, not just in plans and projects.

Through Nyby, we get to combine technology, ways of working, and learning to create lasting improvements, while also documenting the impact. It motivates me to contribute to products that both strengthen the user experience and deliver measurable benefits over time.